![]() ![]() 2.A Corporate Official Account with certificationĢ)Business license scanning copy of your cooperative partner in China. A Personal Official Account without certificationġ)A commonly used mailbox which haven’t registered an Official Account before.Ģ)Photos of an ID card and the man himself (the operator) take the ID card and the operator’s WeChat account to scan the QR code.ģ)A commonly used contact phone number which used to receive the verification code.Ĥ)Name of your Account, cannot be the same with other accounts and limited within 3~30 characters.ĥ)Description of your account within 280 characters. We understand the fashion market and the real methods for success in this lucrative market.Want to launch your Chinese social media marketing on WeChat but don’t know how to set up a WeChat Official Account or which kinds to choose? And what’s the difference among them? Which one is the most suitable for you? Set up a proper Official Account, start your successful WeChat Marketing.ġ. We are a specialist digital marketing agency based in Shanghai. The process may seem long and demanding but it allows you to have a verified account. Chinese landline phone number of your company (for verification call from TenCent).Address of your account type: Subscription or Service.Chinese ID of a chinese citizen (Chinese account operator) associated with a WeChat Payment account linked to his/her bank account. ![]() Chinese bank account of the company (to pay the verification fee and receive the verification code).Chinese business license or foreign business license.This pictures summarize all the features you can used regarding to your account. You will need to define a very good communication strategy and choose your posts.Īs I said before, all features are not available for everybody. Only problem, the service account only allows you to publish 4 posts each month. Your service account will be rank very well and better than the subscription accounts. It’s the case of CRM, customizable pages, mini-sites…Įach time you will publish new content, your followers will receive a notification. In addition, a lot of functions are only available for service accounts. The service account (服务号 or fú wù háo ) is better if you want to sell products or services. They need to go to the subscription account subfolder to see your news. If you publish new content, your followers will not receive a notification. So, you know what you have to do? THE WECHAT SUBSCRIPTION ACCOUNTĪs I explained to you before, the subscription account (订阅号 or ding yuè háo) allows you to publish a lot of content to your followers.īUT, your account will be put in a subscription account subfolder. The only solution is to form a partnership with a Chinese partner or a WFOE (Wholly Foreign-Own Enterprise) for example. You also need a Chinese Residence ID and a Chinese phone number. The content will be in mandarin, so more accessible to Chinese people.īut, for legal reasons, it’s impossible for foreign companies to create a Chinese official account if you don’t have a Chinese legal entity. If your goal is to develop your business in China and to attract chinese consumers, the only solution is the local account. ![]()
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